The day began on a very colorful note. As usual, I woke up very late, but it’s hard to blame myself for that. I understand why some organisms hibernate during winters; it’s indeed the best time to sleep. The warmth of your blanket, and also the realization that you don’t have to wake up to face a brooding boss early in the morning is quite blissful. I am enjoying this induced hibernation from tension, stress and work. An aesthetic city, plenty of movies, tea and the occasional kebabs make Delhi the ideal place to chill… Literally!
Anyway, I soon logged into the virtual world and bumped myself into a rather amusing puzzle. Mysteriously, I read colors all around. Dazzling colors, bright and dark, soft and hard. I must say that I love colors. Colors in concept itself excite me. The possibilities are never ending; the pleasure to the eyes is at times too appealing. So, I was curious to figure out was happening. Maybe it was color day. On enquiring among a few friends, I received weird replies. Some said it’s a secret, while some laughed at my ignorance, or rather naiveté. Now, this indeed was intriguing, there were colors all around and I had no clue what the mysterious secret was. Finally, a received a link from one of my seniors, and as I read through the article, I realized that there was a ‘strong social cause’ associated with this whole color ordeal.
A Detroit blog was one of the first to suggest that the color update craze was started by women in Detroit who were trying to raise awareness around Breast Cancer Another blog backed up that notion and included the following Facebook message which reads as follows:
“Some fun is going on…. just write the color of your bra in your status. Just the color, nothing else. It will be neat to see if this will spread the wings of breast cancer awareness. It will be fun to see how long it takes before people wonder why all the girls have a color in their status… Haha.”
So there it was. I had done my Sherlock Holmes routine and unraveled the truth. The mysterious colors where merely a vehicle to promote ‘awareness’ of breast cancer. The more I thought about it, the more I laughed at the sheer idiocy of the idea. The tidal wave of stupidity that followed for the whole day was irritatingly assiduous.
At times I think we have become absolutely numb and tactless. We are ignorant beyond belief, thought process is at an all time low, and like the famous comedian Louis CK said ‘we now live in an amazing world which is wasted on the crappiest generation of spoilt idiots who don’t care’.
First things first, let’s not confuse information for awareness. We live in an information age were news is readily available, but if people fail to dissect and assess this information obtained, it neither serves him nor humanity any purpose. Knowing about a social stigma is one thing, being aware of it is totally different. Does this bra color gimmick make people aware of the causes of breast cancer? Do people realize that late or no pregnancy, birth control pills, substance abuse, lack of breast feeding obesity and lack of exercise are some of the main causes for breast cancer. Long story cut short, do people realize the effects of lifestyle changes on the broadening of such a disease?
If someone is aware of these things, they would try implementing changes in their own lives. But overlapping cultures have changed our very way of living hasn’t it? Alas, there is a parallel line of thought where a lot of women are against pregnancy, citing it as an obstacle to a successful career. While some say its added responsibility and strain. There is no doubt that substance abuse is at an all time high. It’s nothing but a contagious combo of hypocritical ignorance which is truly hard to explain.
If one observes Human history, there have been many revolutionary movements. The bra burning movement in the 70’s, at an ideological level was very potent. It stood for a lot more than the terminology in itself. Very recently, the Pink Chaddi campaign against the Ram Sena gained phenomenal attention. Highly popular, not only was it strong structurally, but also the idea behind the movement was thought provoking. Sadly though, the latest ‘announcing my bra color movement’ makes absolutely no sense, and the fan following is just bewildering. At best it does provides for some voyeuristic pleasure. There is no reasoning or thought behind the whole ordeal, and sadly, people women from all over the world have readily accepted it without a flinch, and more frighteningly, without even a thought.
As a society by default, we take cribbing is taken for granted. We whine about how irresponsible the media is. We abuse the paparazzi, and hurl stones a media houses for their sheer audacity. It’s important to recognize that media regulation is possible only if one cares about his/her own privacy. Millions of users tweet every single day, informing peers and friends about every diminutive facet of their lives. It involves exchange of articles and information, photos and videos. At times though, some people express mood swings and at other times some inform people about the most irrelevant details like what someone got from the nearest supermarket. Dissipation of information is important, but informing people about when they are going to take a dump is not going to bring any sort of revolution.
What the likes of Facebook and twitter have done is something people need to closely introspect. Every photograph, every video and every bit of information one puts up is readily accessible to millions of people all over the world. While most people consider it as a minor hitch in an otherwise profitable venture, mindless acts such as the one above will not help anyone; rather it will modify social norms to a level beyond control, and maybe even beyond repair.
So where does the fault lie? Is it ignorance, lethargy, our mutinous ways of living, cyber space or the human intellect in itself? Is it really difficult to take two minutes off and think about our so called ‘humorous gags’ and the sheer stupidity of ones actions? Religion has often been termed as blinding, but episodes like these tell me that WE as a society never have been so blinded by what’s fed to us. People spend millions on post graduate programs but sadly education from the best universities all over the world do not help us in differentiating stupidity from common sense
At times it’s also a matter of self respect which somehow seems to have evaporated from within us. As one of my sensible friends Ruchika (very few that I have, I realized) commented about the girls who readily flaunted about their bra colors ‘If tomorrow you boys want to know what 'color' bra they are wearing ,and if you ask them casually, they should not call it eve-teasing or misbehaving’.
Social networking is indeed true democracy. There is absolute transparency, at every level, and that includes our own lives.
I surrender to the power of the Web World. It can mystify… and stupify millions!
